Workshop on Intellectual Property Rights sponsored by DBT , India

Be a Technology Maverick to understand IPRs

Going back memory lane is always special. We discussed about silver lining difference between discovery and innovation. Workshop on Intellectual Property Rights sponsored by DBT was an enriching experience to share with budding Botany students from University of Delhi as to how IPRs can be harnessed in time to come.

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IPR link: Workshop on Intellectual Property Rights sponsored by Department of Biotechnologyy

What I believe in recent years is simple MANTRA

“Learning curve is non-linear curve”.

About the Intellectual Property Rights Workshop

 The creativity and innovations in science and technology are the major drivers for the socioeconomic growth of developed and developing countries in this 21st century.  To get intellectual rights for such new inventions, techniques, models, plant varieties, chemical compounds, drugs and etc. and selling these rights to other countries/company/organizations could elevate the economic status of the nation.

 The major aim of this workshop is to create an awareness among young minds about the basic concepts of IPR, Patents, Copyrights, Trademark, protection of plant varieties/traditional knowledge and their claims.

 Also aims at establishing a basic level of understanding about the laws, rules and regulations related to IPR.

Organized by PHYTOMICS-THE BOTANICAL SOCIETY Department of Botany Bhaskaracharya College of Applied Sciences (University of Delhi) Sector-2, Dwarka, New Delhi 110 075 (Accredited ‘A’ Grade by NAAC)

Who can attend the Intellectual Property Rights Workshop?

Undergraduate and postgraduate students, Research Scholars, Scientists, Post Docs, Faculties and entrepreneurs

Understanding science with hawk eye legal approach is new skill set which needs to be instilled at academia level. For conducting more such workshops get in touch to know more as to how we can facilitate the IPR training at your institution.

About the speakers

Dr. Arun Kumar Maurya, Ph.D., is an author of a great book titled Basic Intellectual Property Rights Law Concept and Cases (ISBN: 978-93-83281-15-9). He completed his M.Sc. and M.Phil. from University of Delhi and Ph.D. in Botany from C.C.S. University, Meerut. He holds a degree in Law and Post Graduate Diploma in Intellectual Property Right Law, and Environmental Law course from National Law, University of India (NLUI), Bangalore, India. He has published several scientific research articles, chapters in books and books. Presently he is working as an Assistant Professor in the Department of Botany, Multanimal Modi PG College, Ghaziabad. India. He is constantly giving motivation and /or awareness to young students about the laws, rules and regulations related to intellectual property rights through his thought provoking lectures at various seminars, workshops and conferences in Colleges/Universities across India.

Ms. Prity Khastgir is a founder and CEO of the Tech Corp International Strategist (TCIS) India. She completed her post graduation in Biotechnology and LLB from University of Rajasthan. She also completed an entrepreneurship course from Indian School of Business (ISB). She is an International Telecommunication Union (ITU) expert. She is a certified mediator for commercial dispute and negotiator in India. She published her work in BBC world, Nature groups, Business world and BioSpectrum Asia. She had a work experience with US law firm in New York. She is expertise in the areas of IP portfolio research,cross-border technology transactions, licensing agreements, product clearance, freedom-to-operate, patent infringement & invalidity analysis, research & opinions.

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Brand Marketing Business for Startup Founders in Entrepreneurship in 2018

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Entrepreneurship is a Journey of Infinite Miles-Prity Khastgir

“We need to stop interrupting what people are interested in & be what people are interested in.” – Craig Davis

Entrepreneurship, Startup Founders

Are You a deep thinker?

Have you tested the water?

Why social relevance is key for businesses when engaging consumers?

Why emotional connect important for your brand to flourish and make a lasting impression on mind?

Startup Founders need to understand relevance of brand and BrandStory for customer acquisition. Startup Founder must have the capacity to think and ask questions of whether they are using the available tools for marketing their brand.

Businesses are of two types: Product based and service based.

2018 is going to witness the holistic approach of combining both under one BIG umbrella.

Embrace the change, LEARN Quickly and Implement the same.

Generating intellectual property rights would be necessary for the businesses to survive. Time and Trend is changing. Venture debt can by raised if YOUR business owns some kind of intellectual property rights (patents, trademarks, design and copyright protection). Intellectual property litigation is going to be sexy. One of the biggest challenges all brands face is how to stay at the top of consumers’ minds as their tastes and liking will continue to evolve.

Be open to change and adapt quickly

Major changes to your startup company logo or tagline are easier said than done, especially if previous iterations have led to success. However, as your company grows, so do your vision and brand. While rebranding may seem like a monumental task, it can also provide a growth opportunity for the health of the company.

Drive brand relevance and conversation.

Sometimes bizarre exchange or pattern in life can be game changing and is able to solve the customer acquisition strategy PUZZLE for YOUR Brand Business and Entrepreneurship Journey.

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WHAT was your customer acquisition strategy?

Share YOURstory in the comment box below 

 

Let’s share our experience to learn and analyse what works for YOU #BeBrandYOU 🙂