Brand Strategy is integral part of any business model. Getting to KNOW WHAT needs to be done & affirmation is very important for #BeBrandYOU. One has to address diversity, education access, talent pipelines, and the skills gap in a scalable manner such that it can produce better ecosystem to be intelligent enough to #makeithappen
Brand Strategy matters in being WHAT YOU want to do and ACHIEVE. One has to get it right which is fundamental to business success.
How to develop effective good brand strategy?
Taking baby steps to learn WHAT worked for YOU and well implemented code of principles will determine a startup business future success or failure.
YOUR story of success might not be someone else STORY. Write YOUR own story YOUR way to #makeithappen.
If you the past some strategic decisions, big and small, were not thought properly, poorly organized and consequently did not provide the results expected. The the whole process of strategic decision-making can make or break YOUR GOAL PLANS.
HAVING A ZEAL & VISION is one aspect of the pie. Brand positioning backed by consumer insight and forecasting the #bigdata to angels and VCs is another ball game altogether.
Proper resource allocation right from the implementation, innovation and filing intellectual property rights which will cover #venturedebt is the need of the hour.
Acquisition strategy is about understanding where you are now, where you are heading and how you will get there. There is no room for FOMO or confusion in going with your intuitive power to achieve your goals.
REMEMBER Everyone is involved in strategy
Getting it right involves difficult choices. What is right for YOU, might not be applicable to someone else.
EVOLVE with time and changing demands.
Answer the following questions in the comment box to overcome the FOMO of #BeBrandYOU
Which customers to target ?
What products / services to offer ?
How to monetise the business model ?
Best tested way to keep costs low and service high ?
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2018 Viral Innovations of Future #AI #Globaloutreach #Bigdata #fintech
Prity Khastgir is a techno-savvy patent attorney in India with 12 yrs++ of experience working with clients across the globe. Her areas of expertise are IP portfolio research, cross-border technology transactions, licensing agreements, product clearance, freedom-to-operate, trademark strategy and opinion, trademark litigation in India, trademark litigation before high court, patent infringement & invalidity analysis, research & opinions. Currently, she helps startups to raise funds, assists foreign companies to find right business partners in India. She also assists enterprises to enter and find the right angels, and VCs in Malaysia, Singapore, US, UK, Japan and India.